Winnifred Stewart

In late 2022, the new CEO of Winnifred Stewart created her dream team to help move forward the strategic direction of the 70-year-old organization.

Winnifred Stewart is the original brainchild of Dr. Winnie Stewart, a long-time advocate and activist for the education and rights of people with intellectual disabilities. Now in its 70th year, the organization not only provides day programming for adults with intellectual disabilities, it also provides community-based housing, especially for aging members of its population.

Working closely with partners from Y Station and Write to Communicate, we were tasked with an ambitious plan to guide the future of this prominent organization.

Our role on the “dream team” was to develop a robust foundational communications strategy and brand, while our partners from the other two companies deliver the first-ever joint strategic plan for Winnifred Stewart’s two guiding Boards of Directors.

The two processes dovetailed beautifully with each other, informing the strategies in both directions. The operational joint strategic plan was ratified by the Boards in August 2023, and our foundational communications strategy followed in 2024. We also provided new visual identities for the various brands within the Winnifred Stewart umbrella, based on the work done by all parties.